With any company’s success, responsibility arises towards its environs, the society in which it operates. Responsibility which the company itself perceives and which is also expected and sometimes loudly demanded by its fellow citizens. Responsibility which ultimately becomes a key factor for a truly sustainable prosperity of the company. Companies often invest significant funds into their corporate responsibility (CSR) projects, but are rarely able to measure their impact. Without a clear strategy and carefully designed processes, the spending on “charity projects” often becomes money sent down the drain. In fact, the company can end up with accusations of corruption in the media, instead of public praise. Rapidcode has experience with professionalizing each phase of the company’s CSR: starting from baseline analysis, through strategy and capacity building, to setting transparent processes for project selection and evaluation.